Successful Industrial Product Design
Design award for new Dieffenbacher knife ring flaker
The MRZ knife ring flaker is the first collaborative design project of Dieffenbacher’s Wood Business Unit and the Tübingen design firm defortec. Previously, defortec and Dieffenbacher’s Composites Business Unit successfully collaborated on the design of Fibercon, Fiberforge and Fiberpress products.
The clear, lightweight and dynamic design of the knife ring flaker reflects and supports its functionality. The design also underscores the advanced technology of the machine, facilitates accessibility for maintenance work and ensures increased work safety.
Recently, the design of the new knife ring flaker earned recognition from the international jury of the Design Center Baden-Württemberg, receiving its Focus Open Silver Award 2018. The jury said that the design “graphically visualizes the enormous forces at work inside the machine during the flaking process and conveys solidity and reliability. There is an architectonic quality to the pared-down form and structuring of the housing, which looks compact but not overpowering.”
“With its iconic design and powerful appearance, in combination with the outstanding performance of our FlowOptimizer technology, the MRZ will set a new benchmark for knife ring flakers,” said Alexander Hoffmann, Managing Director of Maier, the specialist for reduction technology in the Dieffenbacher Group, after receiving the prize at the awards ceremony in Ludwigsburg on October, 12. Stefan Grobe, Managing Director of defortec, added: “With a dynamic and clear design approach we have created a distinctive appearance instantly generating enthusiasm for the design and the Dieffenbacher brand.”
Image: Award ceremony at the Scala in Ludwigsburg. From left to right: Stefan Grobe (Managing Director, defortec) and Alexander Hoffmann (Managing Director, Maier).
Images: The newly designed MRZ knife ring flaker.
Image: Focus Open Silver Award 2018.